Sample report
Maple & Oat Bakery
Your score at a glance
Based on your answers, your strongest area is Identity. What's holding you back most: not enough visible proof, reason to choose you needs clarity, website presence to review.
| Vital | Score | What it means for you |
|---|---|---|
| Visibility | 56 | Partly there. Open: website presence to review. |
| Trust | 67 | Partly there. Open: not enough visible proof. |
| 33 | Needs work first. Open: content is too promotional or random, low posting frequency, low real engagement. | |
| Message | 56 | Partly there. Open: reason to choose you needs clarity. |
| Identity | 67 | Partly there. Open: content isn't recognizable. |
For a local business, Visibility counts most in your score (30%). This score is based on your answers. Your next checkup in 30 days will show what moved.
Fix these first
- Collect and show your reviews. New customers check reviews before trying a place for the first time. About 2 hours.
- Say why people should choose you. People choose between a few places nearby. One clear reason tips the choice. About 3 hours.
- Give people a simple website. People look up opening hours, location and menu or prices before they come. About 6 hours, so it starts in month 2.
Full diagnosis
1. Not enough visible proof
What we foundYou have reviews, but they're hidden.
New customers check reviews before trying a place for the first time.
- List your ten most recent customers from the last six months.
- Send each one a short message asking for a review, with a direct link.
- Put a QR code for reviews at the counter or in your delivery package.
- Create a "Reviews" highlight and pin your best one.
"Hi! Thanks for coming in this week. Would you share an honest Google review of your experience? It really helps a small bakery like ours. [link]"
Keep it up: Ask for five new reviews.
2. Reason to choose you needs clarity
What we foundThis checkup records a reason to choose your business that has not been written down.
People choose between a few places nearby. One clear reason tips the choice.
- Ask three customers why they chose you. Use their words.
- Pick the one reason competitors can't easily copy.
- Turn it into a short proof line: a number, a process or a promise.
- Show it in your bio, one highlight and one post each month.
"Sourdough fermented for 48 hours, baked before sunrise, sold until it's gone." (Change the details to match exactly what you do.)
Keep it up: Share one post that proves the reason.
3. Website presence to review
What we foundThis checkup records only a link-in-bio page, rather than a website or landing page.
People look up opening hours, location and menu or prices before they come.
- Start with one page: who you help, what you offer, proof, how to contact you.
- Use a simple builder like Carrd, Squarespace or Shopify.
- Put your one-line message at the top.
- Add one clear button, like "Book a call" or "Shop now".
- Check it on your phone before sharing it.
Page outline: headline with your line · "Today at the counter" · Saturday pre-orders · Hours and map · 3 reviews.
Keep it up: Update offers, prices and photos.
4. Content is too promotional or random
What we foundYour content has a direction, but too many posts are sales posts.
Stories about your people and place make locals feel connected to you.
- Pick three content pillars, like teach, show and sell.
- Keep sales posts to about one in every four.
- Plan each week so every pillar appears.
- Use the caption checks in "Your captions and keywords" before posting.
Plan each month as 3 behind-the-scenes posts, 3 helpful posts and 2 selling posts.
Keep it up: Check the pillar mix when planning the month.
5. Low posting frequency
What we foundThis checkup records a posting frequency of a few times a month.
An active profile tells people you're open and running.
- Pick a rhythm you can keep for three months, even if it's two posts a week.
- Choose fixed days, like Tuesday and Friday.
- Batch-create a week of posts in one sitting.
- Schedule them ahead with Meta Business Suite.
Post twice a week on fixed days, for example Tuesday and Friday at 08:00.
Keep it up: Plan next month's posts in the last week of the month.
6. Content isn't recognizable
What we foundSome of your posts feel like you, others could be anyone's.
Locals should spot your posts as "that place down the street" at a glance.
- Choose two or three recurring post formats, like a weekly tip or a behind-the-scenes shot.
- Give each format a fixed layout and a short name.
- Use the same tone of voice in every caption.
- Keep one signature element, like a color block or a sign-off line.
Pick one warm-light corner and one crop for product photos, and use the same two colors in every graphic.
Keep it up: Use at least one recurring format every week.
7. Low real engagement
What we foundYou get some likes, but few comments, saves or messages.
Locals who talk to you online are the ones who come in.
- End posts with one easy question people can answer in a few words.
- Reply to every comment within a day.
- Spend 15 minutes a day commenting on accounts your customers follow.
- Use Stories polls and question boxes once a week.
End posts with a simple question ("Seeded or plain?") and reply to every comment within the day.
Keep it up: 15 minutes a day of replies and comments.
Quick improvements
- Your one-line message Message: You're partly there. Next step: write down who you help and the result they get.
- Your ideal customer Message: You're partly there. Next step: list your five best customers so far.
- Logo and colors Identity: You're partly there. Next step: pick two main colors and one accent color.
- Brand-name search results Visibility: You're partly there. Next step: search Google for your exact brand name and note which results belong to you.
- Your listings Visibility: You're partly there. Next step: first identify the platforms your customers use, then choose an appropriate listing to create or check.
- Your profile's next step Trust: You're partly there. Next step: decide the one action you want most: book, buy, message or visit.
Your captions and keywords
Your captions, scored and rewritten
Caption 133 / 100
- Hook 0/3
- One clear idea 2/3
- Value 1/3
- Next step 0/3
- Keywords 1/3
- Easy to read 2/3
What to fixThe first line gives no reason to tap "more". There's no next step, so people scroll on.
Happy Saturday everyone!! We had such a busy week, thank you all so much for the support, it means the world. Also we have some new cakes coming soon and the coffee machine is finally fixed haha. Come say hi #bakery #cake #coffee #saturday #weekend #love #food #yum #local #smallbusiness #happy
Why does our sourdough bread sell out by 11 am on Saturdays? At our little bakery, every loaf ferments for 48 hours and comes out of the oven before sunrise. That slow rise is what gives the crust its crackle. Want one saved for you? Pre-order by Friday 6 pm. Link in bio. #sourdough #bakery #yourtown
Each caption is scored on six things, 0 to 3 points each: hook, one clear idea, value, next step, keywords and how easy it is to read.
What people search for on Google
In your report, this table shows the top 10 Google searches for your industry in your country, with monthly searches and ad competition, plus the source and the date.
Words in your industry's Instagram captions
We're collecting this data now. When it's ready it appears here, with the number of posts we analysed and the date.
Your website title and Google profile
In your report: a website title, a search description and a Google Business Profile description written for your business.
What's already working
- Photos and design Identity: This is working. To keep it: one batch photo session each month.
- Reply speed Trust: This is working. To keep it: update saved replies when offers change.
Your 30-day plan · 2 h a week
Built around 20 minutes a day, six days a week.
| Week | Tasks | Time |
|---|---|---|
| 1 | Collect and show your reviews (2 h) | 2 h |
| 2 | Say why people should choose you (2 h) | 2 h |
| 3 | Say why people should choose you, continued (1 h) · Balance what you post (1 h) | 2 h |
| 4 | Balance what you post, continued (2 h) | 2 h |
After these 30 days
Month 2: your next 4 fixes
- Give people a simple website Visibility about 6 hours
- Post on a steady rhythm about 2 hours a week
- Make your posts recognizable Identity about 3 hours
- Start real conversations about 3 hours
Set a reminder for day 30: that's when you start these and retake your checkup to see what moved.
Templates
- Bio: [What you do] for [who] in [where]. [One proof]. [Next step] ↓
- One-line message: I help [who] get [result] with [how]. 12 words or fewer.
- Reason to choose you: [How you do it] + [when or how often] + [the result people notice].
- Review request: Hi [name]! Thanks for choosing [business]. Would you share an honest review of your experience? It really helps. [link]
- Post mix: each month, about 3 behind-the-scenes posts, 3 helpful posts and 2 selling posts.